San Diego Chargers » San Diego Yellow Pages

Internet Marketing, Search Engine Marketing, SEO, SEM. Organic Marketing. You've heard the battle cries of international marketers, but have resisted their calls to jump into the Internet Marketing world for your business. After all, you reason, you run a small, neighborhood retail store. How would you possibly benefit from someone in Australia seeing your Internet Marketing efforts in San Diego, when people 5 miles away think you're too far away, right?

Right...And wrong.

While you are probably right in thinking you won't benefit much from people around the world seeing your Internet marketing, it is a very small world and it would not be unheard of for someone in your market area to have friends or family living somewhere else who see your company on the internet and talk to them about you. Granted, this will not be a huge number. The real benefit to your Internet Marketing will come from customers and potential customers in San Diego seeing your company. How? Keywords.

When someone enters their specific keywords or phrases into Google or other search engines, listings with matching keywords appear in their search results. It is very common for people to add a local keyword to better help the search engines give them what they want.

To illustrate, let's say you have a Widget store in San Diego. First, you make sure your website is Search Engine Optimized, meaning select keywords are optimally included in your site. These keywords will include "Widgets", and "San Diego,"

Next, you do some Organic Search Engine marketing by placing relevant content containing your Widget and San Diego keywords throughout the web on some high profile Social Network websites, such as Squidoo, MySpace, Facebook or Twitter. Then you write and post some articles with the keywords Widget and San Diego. To really increase your reach, you also post a few videos on YouTube, Veoh and other video hosting sites, again with the widget and San Diego keywords. How does this help you? Everywhere you posted content containing your keywords you also have a link back to your website. These back links, especially on high profile sites get ranked high up in the search engine results pages. They also help your own website's ranking since Google uses these back links to rank your site.

Now, when someone around the corner from your San Diego Widget store enters the keywords "Widget" and "San Diego", they see your internet marketing efforts by way of all the articles, videos and social network site postings you've made.

In fact, in a lot of ways, it is easier and more beneficial for a small local business to market itself through Internet Marketing than it is for a global entity. Why? Because depending on the keyword competition in your industry, you are merely competing with widget companies in San Diego, whereas the global marketer is competing with widget keywords from everyone in the world.

When you see some results with your keywords, you can also do some PPC or Pay Per Click advertising. Through Google's Adwords program you bid on your keywords and place ads that appear on the right hand side of the search results pages. Just like organic search engine marketing (unpaid), your PPC keywords can be localized so that you will only pay for people in your trade area to see the ads.

Internet Marketing in San Diego, or any other trade area, even though it may be seen all over the world, is just as, or even more effective for the small business owner.

Want to know how to pull customers to your site like it was a magnet? Send an email to hotsheet@getresponse.com to get your free copy of the Hot Sheet newsletter, full of gotta-know, super effective, results-oriented, tips, tactics and strategies on dominating the search engines using organic search engine marketing methods.

Brian Woeller is a marketing expert with years of proven, practical experience. You can exploit his knowledge and get many great search engine marketing ideas at his website, http://www.WildfireSEM.com

Source: www.articledashboard.com